Tastes Awesome.
Brush happy. Oh, and in case you missed it, the paste is black. Like all of our pastes, its made in the usa with globally sourced ingredients in bpa-free tubes, and of course, we never test on animals-that would be insanely unfriendly. Hello charcoal teeth whitening toothpaste is fluoride free, vegan, and free from, sls/sulfates, artificial sweeteners/flavors, parabens, microbeads, triclosan, and gluten.